Market Research and Gen Z Online
*Library Skills Week Event*
SPuRS designated and WMU Signature "Research & Creative Scholarship" designated.
Presentation Title: Market Research and Gen Z
Description: Learn about the market research reports available through WMU Libraries and find out what market research firms are saying about Gen Z. Resources explored in the workshop will include Mintel, MRI Simmons Insights, and Statista.
Presenter: LuMarie Guth, Business Librarian
Bio: LuMarie Guth is the Business Librarian at Western Michigan University and assists students and local entrepreneurs with business research including industry and consumer trends.
- Tuesday, November 16, 2021
- 6:00pm - 7:00pm
- Online (event link will be sent in registration confirmation email)
- LuMarie Guth